Completed whilst working at Lucozade Ribena Suntory Ltd.
When Kumbuka, as 7ft silverback gorilla escaped London Zoo and proceeded to drink 12 pints of his favourite blackcurrant cordial, we were quick to act.
A simple ad using our existing well known creative structure was modified to include a background of London and a Gorilla scaling our holdhold staple, Ribena Squash.
Maximising our partnership with MediaCom free outdoor sites were gaining overnight, alongside twitter and facebook to make a truly Gorilla marketing execution.