A fast, challenging and fun marketing agency created to launch bold ideas for the future.
Completed whilst working at Molson Coors Ltd.
When we introduced the new thermochromic ink on the front of pack, which turns blue when cold a launch campaign was required.
Strike Cold, brought together AV, outdoor, shopper and experiential for the first time. Helping our consumer 'Strike Cold' and never experiencing that warm beer feeling!
A series of TV idents, short sponsorships of a TV program, creating a story of our Carling pioneers searching for Cold. Raising awaneness through mainstream broadcast media of our new innovative Thermochromic ink technology.
This reel brings together the full story, which would have been shown across a series of advert breaks throughout a film.