A fast, challenging and fun marketing agency created to launch bold ideas for the future.
A giant in the world of frozen foods. Birds Eye is the UK's number one frozen food brand.
Already holding a strong position within e-commerce, a fresh pair of eyes were required to keep the momentum for the future. A strategic review, delivering a revised strategy incorporating all the existing strengths with new additional elements was developed. But a strategy is only as good as the implementation. Clear ways of working, tracking and accountability, leaves Birds Eye in a strong position to capitalise on this double digit growth channel.
When viewed on a single dimension, shopper marketing is a challenging discipline in the world of frozen. Frozen out of frozen. Lack of engagement with the aisle. A category seen as being lower quality than fresh. All significant challenges. Which is why Birds Eye, as a category leader want to take the lead. A new clear shopper marketing strategy was put in place, with the required ways of working, KPIs and detailed accountability. A strong base from which to build for the future.