Orangina Redesign

Completed whilst working at Lucozade Ribena Suntory Ltd.

As part of the brand relaunch in 2015 a complete design and pack format change was required to bring the famous bulby bottle back to life.

Removing every pack from the market, a new portfolio was launched placing the bulby design at the heart. All the way through from the iconic 250ml glass bulby bottle, only found in bars and restaurants. To a new, bespoke 420ml bulby shaped bottle for the retail environment. Even our new 330ml slim line cans incorporated the bulby pack design.

The new formats and pack design supported a 70% increase in price per litre over the 12 months from relaunch.

My fantastic partner pack design partner was BrandMe.