A fast, challenging and fun marketing agency created to launch bold ideas for the future.
An icon of the soft drink world.
Famous for the pulp, bulby bottle and a little shake. When I took the brand on in 2015 it was missing some sparkle, needing a complete revitilisation. After 5 years of flat sales, the brand grew by 90% sales value in 12 months post relaunch.
Completed whilst working at Lucozade Ribena Suntory Ltd
An icon of the soft drink world.
Famous for the pulp, bulby bottle and a little shake. When I took the brand on in 2015 it was missing some sparkle, needing a complete revitilisation. After 5 years of flat sales, the brand grew by 90% sales value in 12 months post relaunch.
Working with the leading creative agency Grey London, an eclectic and exciting campaign was delivered for the relaunch.
The C'est Shook campaign, was deliberately distinctive to stand out to our Open Social consumer target audience. Bringing to life the vibrant, exciting and quirky world of Orangina against a bland everyday.
This ad, along with the campaign saw a significant shift in equity, as measured by Hall and Partners.