https://ziplinemarketing.com/work daily 1.0 2017-11-21 https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5a14920353450a1ec92c2c5c/1501609171079/ Zip Line Marketing - Carling Strike Cold Completed whilst working at Molson Coors Ltd. When we introduced the new thermochromic ink on the front of pack, which turns blue when cold a launch campaign was required. Strike Cold, brought together AV, outdoor, shopper and experiential for the first time. Helping our consumer 'Strike Cold' and never experiencing that warm beer feeling! https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5980bc5ed482e999b1083406/1501609054818/ Zip Line Marketing - Orangina Redesign Completed whilst working at Lucozade Ribena Suntory Ltd. As part of the brand relaunch in 2015 a complete design and pack format change was required to bring the famous bulby bottle back to life. Removing every pack from the market, a new portfolio was launched placing the bulby design at the heart. All the way through from the iconic 250ml glass bulby bottle, only found in bars and restaurants. To a new, bespoke 420ml bulby shaped bottle for the retail environment. Even our new 330ml slim line cans incorporated the bulby pack design. The new formats and pack design supported a 70% increase in price per litre over the 12 months from relaunch. My fantastic partner pack design partner was BrandMe. https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5980bcb2f14aa1e9bb9d454a/1501609138651/ Zip Line Marketing - Ribena Fruitiness Oversaw and completed whilst working at Lucozade Ribena Suntory Ltd. Thursting Ribena forward with a burst of full fruitiness modernity. Standout on shelf, a desire to communicate our great taste and consistency were the drivers to burst Ribena back on to the scene with a pack redesign. Touching all formats, from the number one on the go juice drink, our household staple squash or the little carton. Purchase intent saw significant change, only achieved by 1 in 10 redesigns. Working with our fabulous branding partner BrandMe. https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/598067294c0dbf091b90cec5/1501587260796/Orangina+-+End+Frame.png Zip Line Marketing https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5980bc9dcd0f68fc986c3025/1501609117846/ Zip Line Marketing - Ribena Launch into Kids Category Oversaw launch whilst working at Lucozade Ribena Suntory Ltd. A bespoke bottle was developed for the minis in your family. Bringing new news into the kids category for the first time in years, Ribena Minis has successfully create a new offering. Listings in all major grocery, impulse, wholesale and food service operators. https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5980bc75d2b857ba9ac13e21/1501609077424/ Zip Line Marketing - Actual Gorilla Marketing Completed whilst working at Lucozade Ribena Suntory Ltd. When Kumbuka, as 7ft silverback gorilla escaped London Zoo and proceeded to drink 12 pints of his favourite blackcurrant cordial, we were quick to act. A simple ad using our existing well known creative structure was modified to include a background of London and a Gorilla scaling our holdhold staple, Ribena Squash. Maximising our partnership with MediaCom free outdoor sites were gaining overnight, alongside twitter and facebook to make a truly Gorilla marketing execution. https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/5a1491d7501a10a3c510cd26/1511297495765/ Zip Line Marketing https://static1.squarespace.com/static/597f8cad46c3c47005a8f030/t/59847cbab8a79b35410d95c1/1501854907272/logo.jpg Zip Line Marketing https://ziplinemarketing.com/about daily 0.75 2017-08-04